Join Our Growing Team

Vice President of Marketing

The Reading League, Inc. (TRL) is a nonprofit organization based in Syracuse, New York, with a mission to advance the awareness, understanding, and use of evidence-aligned reading instruction. TRL focuses on improving literacy outcomes for ALL students. By utilizing the body of knowledge known as the science of reading, which has culminated over 60 years of research, we can improve literacy instruction and outcomes. All students deserve to read, and all teachers can learn to teach them.

POSITION OVERVIEW
The Vice President of Marketing is responsible for developing and executing a comprehensive marketing strategy that drives brand growth, customer acquisition, and revenue generation. The Vice President of Marketing is responsible for building and managing a high-performing team, strengthening the organization’s reputation, expanding audience engagement, leveraging data to make informed decisions, and aligning all marketing efforts with The Reading League’s overarching business objectives.

GENERAL RESPONSIBILITIES

• Strategic Leadership: Develop and implement a cohesive, long-term marketing strategy to increase market share, enhance brand recognition, and achieve key business goals based on TRL’s strategic plan
• Team Management & Development: Lead, mentor, and grow a team of marketing professionals, fostering a culture of accountability, creativity, and excellence
• Brand Management: Oversee all of The Reading League’s branding initiatives, ensuring consistency across all channels and communications to maintain a strong, positive brand identity
• Demand Generation: Direct all digital and traditional marketing campaigns, including SEO/SEM, content marketing, social media, email marketing, and public relations, to drive qualified leads and customer engagement
• Data & Analytics: Establish and monitor key performance indicators (KPIs) and marketing metrics. Use data and market research to analyze campaign effectiveness, identify new opportunities, and inform strategic decisions
• Budget Management: Manage the marketing budget, ensuring resources are allocated efficiently to maximize ROI and achieve departmental objectives
• Cross-Functional Collaboration: Partner closely with sales, program, and other executive teams to ensure marketing strategies are fully aligned with company-wide goals and initiatives
• Market Intelligence: Stay ahead of industry trends, consumer behaviors, and competitor activities to maintain a competitive advantage
• Stakeholder Communication: Prepare and present regular reports on marketing performance and strategy to the executive team and other stakeholders

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field; Master’s degree preferred
• Significant understanding of the science of reading, including demonstrated knowledge of science-based reading instruction, curricula, instructional resources, and professional learning systems
• A minimum of ten years of progressive marketing experience with success in strategic planning, brand building, and integrated marketing campaigns
• A minimum of five years of experience in a leadership role, including managing a team of marketing professionals
• Experience in promoting evidence-based educational programs and resources to educators, literacy specialists, school and district leaders, and related stakeholders
• Background in creating marketing strategies that effectively communicate research-backed instructional approaches to both educators and non-expert audiences
• Proven track record of success in developing and executing comprehensive, data-driven marketing strategies that have led to measurable business growth
• Experience in a not-for-profit environment preferred
• Strong management skills that include budget preparation, analysis, and reporting
• Robust analytical skills with the ability to identify trends, analyze data, and make recommendations to senior management
• Experience and knowledge of digital marketing, web design, and management, social media, and digital marketing content strategy
• Ability to identify trends, monitor current events, and influencers to anticipate opportunities to engage in and/or lead the national conversation on evidence-aligned reading instruction
• Strong organizational abilities, including collaborating, planning, delegating, program development, and task facilitation
• Excellent interpersonal, verbal, and written communication skills
• Exceptional leadership and team-building skills with a demonstrated ability to mentor and inspire a diverse team

COMPENSATION AND BENEFITS

• Salary range $125,000 to $150,000
• Health, dental, and vision insurance
• 403b plan
• Paid time off

WORKING CONDITIONS

• Ability to lift up to 20 pounds
• Work is performed in a typical office setting
• Hybrid or remote work is an option
• Some travel required

The Reading League is an equal-opportunity employer committed to a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Our work is most impactful when led by a team that represents diverse cultural backgrounds. Acknowledging the importance of diverse perspectives, The Reading League is committed to employing individuals from a variety of backgrounds and with diverse experiences. Members of historically marginalized communities and candidates who have been impacted by the systems we seek to change are strongly encouraged to apply.

This policy applies to all employment terms and conditions, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

www.thereadingleague.org/diversity-statement/

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Vice President of Strategic Partnerships

The Reading League, Inc. (TRL) is a nonprofit organization based in Syracuse, New York, with a mission to advance the awareness, understanding, and use of evidence-aligned reading instruction. TRL focuses on improving literacy outcomes for ALL students. By utilizing the body of knowledge known as the science of reading, which has culminated over 60 years of research, we can improve literacy instruction and outcomes. All students deserve to read, and all teachers can learn to teach them.

POSITION OVERVIEW
The Vice President of Strategic Partnerships is a newly created, executive-level leadership role responsible for establishing and executing a national growth strategy for The Reading League’s (TRL) professional learning and organizational offerings, including educational publishing initiatives. The Vice President of Strategic Partnerships is responsible for building and scaling high-impact partnerships that expand TRL’s reach, strengthen mission delivery, and grow earned and contributed revenue—including revenue generation tied to educational books and decodable book offerings. Reporting to the Chief Operating Officer (COO), this combined leadership focus drives strategic forecasting, revenue generation, team building, and complex negotiations to ensure that professional learning, organizational offerings, and publishing partnerships are launched, managed, and renewed with clear outcomes for TRL and its partners.

GENERAL RESPONSIBILITIES

• Establish and lead the organization’s strategic partnership function, developing a multi-year national strategy focused on significantly expanding the reach, growth, and revenue of TRL’s Professional Learning (PL), e-commerce, and other organizational offerings
• Cultivate, manage, and secure high-level, strategic partnerships with major school districts, state education agencies, and national educational organizations that will result in significant annual revenue and mission impact
• Oversee the strategic implementation and optimization of sales and CRM technologies (e.g., Hubspot) to track, analyze, and manage the full sales pipeline and customer engagement data
• Serve as a high-level advocate for TRL’s work through strategic engagement at national conferences, thought leadership on social media, and presentations to executive decision-makers
• Serve as the lead for TRL offerings, including professional books, decodable books, and educational resources sold on the e-commerce site
• Collaborate with other program teams to ensure strategies are fully aligned with TRL’s strategic plan
• Develop and execute a go-to-market partnership strategy to expand distribution and adoption of TRL products and services through channels such as conferences and literacy networks
• Own the partnership sales cycle end-to-end – from prospecting and discovery through solution design, proposal development, negotiation, and closing

QUALIFICATIONS

• Bachelor’s degree in business, communication, education, or related field required; master’s degree (ideally MBA) preferred
• 7 or more years of progressive leadership experience in sales, strategic partnerships, business development within the K-12 education or Professional Learning sectors (nonprofit and/or mission-driven environment strongly preferred)
• Proven track record of building high-performing sales functions and significantly scaling revenue for education-focused products and services
• Strong negotiation and relationship management skills
• Excellent communication skills and executive presence, with exceptional public presentation ability and the capacity to represent the organization externally while providing expert insights in educational conversations, both formal and informal.
• Ability to translate strategy into measurable plans and results
• Deep knowledge of K-8 literacy pedagogy, the Science of Reading, and best practices for effective instructional change at the district and school level
• Experience with the buying and selling cycles and procurement policies of large school districts, state agencies, and educational organizations
• Confidence and experience in networking and engaging in strategic conversations with high-level decision-makers (Superintendents, Chief Academic Officers, State Leaders)
• Proficient with HubSpot or similar enterprise-level CRM for pipeline management and data analysis
• Exceptional leadership and team-building skills with a demonstrated ability to mentor and inspire a diverse team

COMPENSATION AND BENEFITS

• Salary range $135,000 to $150,000, bonus eligible
• Health, dental, and vision insurance
• 403b plan
• Paid time off

WORKING CONDITIONS

• Ability to lift up to 20 pounds
• Work is performed in a typical office setting
• Hybrid or remote work is an option

The Reading League is an equal-opportunity employer committed to a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Our work is most impactful when led by a team that represents diverse cultural backgrounds. Acknowledging the importance of diverse perspectives, The Reading League is committed to employing individuals from a variety of backgrounds and with a variety of experiences. Members of historically marginalized communities and candidates impacted by the systems we seek to change are strongly encouraged to apply.

This policy applies to all employment terms and conditions, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

www.thereadingleague.org/diversity-statement/

HOW TO APPLY
Interested candidates should submit a resume, cover letter, and three professional references to careers@thereadingleague.org by February 6, 2026. Applications will be reviewed on a rolling basis until the position is filled.

Apply on LinkedIn